Racecraft

Racecraft

Racecraft

Elevating Track Performance through
Innovative Interface Design

Elevating Track Performance through Innovative Interface Design

Elevating Track Performance through
Innovative Interface Design

Picture a Porsche track day, but with a twist. Imagine a new kind of digital experience in your Porsche GT3 RS—one that strips away unnecessary clutter and focuses only on what matters most. As a benchmark for track-focused performance, the GT3 RS became the perfect platform to test and refine a display system built for precision, minimal distractions, and actionable data. And the results? Clear, measurable improvements on and off the track.

Picture a Porsche track day, but with a twist. Imagine a new kind of digital experience in your Porsche GT3 RS—one that strips away unnecessary clutter and focuses only on what matters most. As a benchmark for track-focused performance, the GT3 RS became the perfect platform to test and refine a display system built for precision, minimal distractions, and actionable data. And the results? Clear, measurable improvements on and off the track.

Picture a Porsche track day, but with a twist. Imagine a new kind of digital experience in your Porsche GT3 RS—one that strips away unnecessary clutter and focuses only on what matters most. As a benchmark for track-focused performance, the GT3 RS became the perfect platform to test and refine a display system built for precision, minimal distractions, and actionable data. And the results? Clear, measurable improvements on and off the track.

My Role

My Role

UX/UI

UX/UI

Tools

Tools

Figma

Photoshop

After Effects

Premiere Pro

Figma

Photoshop

After Effects

Premiere Pro

Mentor

Mentor

Clarke Robinson

Clarke Robinson

currentsetup
currentsetup

What We Saw

What We Saw

What We Saw

On the racetrack, drivers need to focus entirely on performance and safety. However, the current Porsche display includes features like maps, music, and phone notifications, which are unnecessary in this setting. These distractions make it harder for drivers to access essential information, such as lap times and warnings, potentially slowing reaction times and reducing overall performance.

On the racetrack, drivers need to focus entirely on performance and safety. However, the current Porsche display includes features like maps, music, and phone notifications, which are unnecessary in this setting. These distractions make it harder for drivers to access essential information, such as lap times and warnings, potentially slowing reaction times and reducing overall performance.

On the racetrack, drivers need to focus entirely on performance and safety. However, the current Porsche display includes features like maps, music, and phone notifications, which are unnecessary in this setting. These distractions make it harder for drivers to access essential information, such as lap times and warnings, potentially slowing reaction times and reducing overall performance.

What We Solved

What We Solved

What We Solved

This streamlined system is designed to optimize track performance without replacing existing functionality. The interface combines a distraction-free HUD, a dynamic infotainment screen, and a focused instrument cluster, tailored specifically for high-performance driving. It operates as an optional mode that drivers can switch to during track use, ensuring essential data is prioritized while preserving the ability to use standard features for road driving.

This streamlined system is designed to optimize track performance without replacing existing functionality. The interface combines a distraction-free HUD, a dynamic infotainment screen, and a focused instrument cluster, tailored specifically for high-performance driving. It operates as an optional mode that drivers can switch to during track use, ensuring essential data is prioritized while preserving the ability to use standard features for road driving.

This streamlined system is designed to optimize track performance without replacing existing functionality. The interface combines a distraction-free HUD, a dynamic infotainment screen, and a focused instrument cluster, tailored specifically for high-performance driving. It operates as an optional mode that drivers can switch to during track use, ensuring essential data is prioritized while preserving the ability to use standard features for road driving.

Why not keep

it simple?

Why not keep

it simple?

My Role

UX/UI

Mentor

Clarke Robinson

Tools

Figma

Photoshop

After Effects

Premiere Pro

Current_Dashboard
Current_Dashboard
Current_Dashboard
Current_Dashboard
Current_Dashboard

Instrument Cluster

Instrument Cluster

Instrument Cluster

  • Tire pressure alerts use color coding to indicate if tires are warming or cooling.

  • Gear change alerts provide visual cues on the RPM gauge to prompt optimal shifts.

  • Combines a large corner map with a small full-track map for better anticipation and awareness.

  • Tire pressure alerts use color coding to indicate if tires are warming or cooling.

  • Gear change alerts provide visual cues on the RPM gauge to prompt optimal shifts.

  • Combines a large corner map with a small full-track map for better anticipation and awareness.

  • Tire pressure alerts use color coding to indicate if tires are warming or cooling.

  • Gear change alerts provide visual cues on the RPM gauge to prompt optimal shifts.

  • Combines a large corner map with a small full-track map for better anticipation and awareness.

Heads-Up Display (HUD)

Heads-Up Display (HUD)

Heads-Up Display (HUD)

  • Shows current lap time in a distraction-free format.

  • Replaced by critical alerts like flag warnings or engine overheating when needed.

  • Shows current lap time in a distraction-free format.

  • Replaced by critical alerts like flag warnings or engine overheating when needed.

  • Shows current lap time in a distraction-free format.

  • Replaced by critical alerts like flag warnings or engine overheating when needed.

Infotainment Screen

Infotainment Screen

Infotainment Screen

  • Prominently shows lap times and updates dynamically between laps.

  • Shows recent lap times for performance comparison.

  • Prominently shows lap times and updates dynamically between laps.

  • Shows recent lap times for performance comparison.

  • Prominently shows lap times and updates dynamically between laps.

  • Shows recent lap times for performance comparison.

Why not keep

it simple?

The Research Process and Findings

The Research Process and Findings

The Research Process and Findings

I started out by posting a questionnaire on a very active racing forum, where I learned a lot about the overall problems. I conducted in-person interviews, and that further helped me build a proper understanding of the experience of drivers at the track.

I started out by posting a questionnaire on a very active racing forum, where I learned a lot about the overall problems. I conducted in-person interviews, and that further helped me build a proper understanding of the experience of drivers at the track.

I started out by posting a questionnaire on a very active racing forum, where I learned a lot about the overall problems. I conducted in-person interviews, and that further helped me build a proper understanding of the experience of drivers at the track.

How are drivers getting faster?

How are drivers getting faster?

How are drivers getting faster?

Let's look at what exists.

Let's look at what exists.

To improve your driving skills at the racetrack, three competitors stand out: Driving Instructors offer personalized track feedback, Recording Videos enable self-analysis and peer feedback, and Driving Simulators provide risk-free practice on any track.

To improve your driving skills at the racetrack, three competitors stand out: Driving Instructors offer personalized track feedback, Recording Videos enable self-analysis and peer feedback, and Driving Simulators provide risk-free practice on any track.

To improve your driving skills at the racetrack, three competitors stand out: Driving Instructors offer personalized track feedback, Recording Videos enable self-analysis and peer feedback, and Driving Simulators provide risk-free practice on any track.

Real Track Simulation

Real Track Simulation

Real Track Simulation

The real track simulation emerged as a particularly distinctive feature, aiding drivers in anticipating upcoming corners.

The real track simulation emerged as a particularly distinctive feature, aiding drivers in anticipating upcoming corners.

The real track simulation emerged as a particularly distinctive feature, aiding drivers in anticipating upcoming corners.

Analyzing Vehicle Performance

Analyzing Vehicle Performance

Analyzing Vehicle Performance

All three competitors analyze driver performance, but only the simulator provides real-time analysis of the vehicle's performance, which is crucial on the racetrack.

All three competitors analyze driver performance, but only the simulator provides real-time analysis of the vehicle's performance, which is crucial on the racetrack.

All three competitors analyze driver performance, but only the simulator provides real-time analysis of the vehicle's performance, which is crucial on the racetrack.

Gear Change Prompts

Gear Change Prompts

Gear Change Prompts

While instructors and recordings can advise you to change gears, only the simulator can visually prompt you to make the change in the quickest time.

While instructors and recordings can advise you to change gears, only the simulator can visually prompt you to make the change in the quickest time.

While instructors and recordings can advise you to change gears, only the simulator can visually prompt you to make the change in the quickest time.

Persona

Persona

Persona

“Lap times are the only currency on the track;
nothing else matters!”

“Lap times are the only
currency on the track;
nothing else matters!”

“Lap times are the only currency on the track;
nothing else matters!”

My Story

My Story

I have been racing for a few years now. My focus is on improving my performance and exploring various tracks across the country with my new Porsche GT3 RS. My ultimate goal is to chase down the best lap times, pushing the limits, and extracting the maximum power from my car.

I have been racing for a few years now. My focus is on improving my performance and exploring various tracks across the country with my new Porsche GT3 RS. My ultimate goal is to chase down the best lap times, pushing the limits, and extracting the maximum power from my car.

Needs

Needs

  • Enhance Lap Performance.

  • Track Specific Data.

  • Optimize tire usage.

  • Enhance Lap Performance.

  • Track Specific Data.

  • Optimize tire usage.

Frustrations

Frustrations

  • Cluttered Information.

  • Using external lap timer.

  • Information overload.

  • Cluttered Information.

  • Using external lap timer.

  • Information overload.

My Story

I have been racing for a few years now. My focus is on improving my performance and exploring various tracks across the country with my new Porsche GT3 RS. My ultimate goal is to chase down the best lap times, pushing the limits, and extracting the maximum power from my car.

Needs

  • Enhance Lap Performance.

  • Track Specific Data.

  • Optimize tire usage.

Frustrations

  • Cluttered Information.

  • Using external lap timer.

  • Information overload.

Testing Iterations

Testing Iterations

Testing Iterations

I conducted three rounds of testing: an initial round with a low-fidelity prototype, followed by two rounds with high-fidelity prototypes. After making minor adjustments to the final prototype, I conducted further testing to confirm the effectiveness of these changes.

I conducted three rounds of testing: an initial round with a low-fidelity prototype, followed by two rounds with high-fidelity prototypes. After making minor adjustments to the final prototype, I conducted further testing to confirm the effectiveness of these changes.

I conducted three rounds of testing: an initial round with a low-fidelity prototype, followed by two rounds with high-fidelity prototypes. After making minor adjustments to the final prototype, I conducted further testing to confirm the effectiveness of these changes.

Optimizing the Infotainment Screen

Optimizing the Infotainment Screen

Optimizing the Infotainment Screen

Improved Readability

Improved Readability

Improved Readability

Bigger fonts help you read the current lap time faster.

Bigger fonts help you read the current lap time faster.

Bigger fonts help you read the current lap time faster.

Enhanced Visual Clarity

Enhanced Visual Clarity

Enhanced Visual Clarity

Different colors help identify fastest, slowest, and other laps clearly.

Different colors help identify fastest, slowest, and other laps clearly.

Different colors help identify fastest, slowest, and other laps clearly.

Simplified Display

Simplified Display

Simplified Display

Removed driving modes since they're controlled by physical buttons in the car.

Removed driving modes since they're controlled by physical buttons in the car.

Removed driving modes since they're controlled by physical buttons in the car.

Pivot: Participants preferred that the racing line should not be displayed in the car.
Repeated laps on the track contribute more effectively to understanding the best
approach to corners, as opposed to relying on visual aids like racing lines.

Heads-Up Display Testing

Heads-Up Display Testing

Heads-Up Display Testing

Pivot: Participants preferred that the racing line should not be displayed in the car.
Repeated laps on the track contribute more effectively to understanding the best
approach to corners, as opposed to relying on visual aids like racing lines.

Essential Data

Essential Data

Essential Data

Current time, flag detectors, and car overheating warnings are on the heads-up display.

Introducing a prominent red gear shift light grabs the driver's attention, ensuring timely gear changes for faster laps.

Current time, flag detectors, and car overheating warnings are on the heads-up display.

Enhancing Gear Change Prompt

Enhancing Gear Change Prompt

Enhancing Gear Change Prompt

Improving the visibility of the gear change alert and positioning it strategically can assist drivers in shifting gears faster, thereby enhancing their reaction time.

Improving the visibility of the gear change alert and positioning it strategically can assist drivers in shifting gears faster, thereby enhancing their reaction time.

Improving the visibility of the gear change alert and positioning it strategically can assist drivers in shifting gears faster, thereby enhancing their reaction time.

Pivot: Participants preferred that the
racing line should not be displayed in
the car. Repeated laps on the track
contribute more effectively to
understanding the best approach to
corners, as opposed to relying on
visual aids like racing lines.

Refining the Core Display

Refining the Core Display

Refining the Core Display

Improved Gear Shift Alert

Improved Gear Shift Alert

Improved Gear Shift Alert

Introducing a prominent red gear shift light grabs the driver's attention, ensuring timely gear changes for faster laps.

Introducing a prominent red gear shift light grabs the driver's attention, ensuring timely gear changes for faster laps.

Introducing a prominent red gear shift light grabs the driver's attention, ensuring timely gear changes for faster laps.

Enhanced Clarity

Enhanced Clarity

Enhanced Clarity

Switching the rev limit color from yellow to white reduces confusion, preventing delays in lap times caused by misinterpretation.

Switching the rev limit color from yellow to white reduces confusion, preventing delays in lap times caused by misinterpretation.

Switching the rev limit color from yellow to white reduces confusion, preventing delays in lap times caused by misinterpretation.

Typography
& Colors

Typography
& Colors

Typography
& Colors

Typeface Combination

Typeface Combination

Typeface Combination

After testing various typefaces for legibility, I found that both SF Pro and Conthrax offered exceptional clarity, enabling drivers to grasp the text quickly. Additionally, Conthrax's design evokes the iconic Porsche race heritage, reminiscent of the typefaces used during the early racing days, enhancing the overall aesthetic and connection to motorsport history.

After testing various typefaces for legibility, I found that both SF Pro and Conthrax offered exceptional clarity, enabling drivers to grasp the text quickly. Additionally, Conthrax's design evokes the iconic Porsche race heritage, reminiscent of the typefaces used during the early racing days, enhancing the overall aesthetic and connection to motorsport history.

After testing various typefaces for legibility, I found that both SF Pro and Conthrax offered exceptional clarity, enabling drivers to grasp the text quickly. Additionally, Conthrax's design evokes the iconic Porsche race heritage, reminiscent of the typefaces used during the early racing days, enhancing the overall aesthetic and connection to motorsport history.

Leveraging Color Associations

Leveraging Color Associations

Leveraging Color Associations

The colors were carefully chosen by drawing inspiration from drivers' existing understanding and interpretation of different colors. By leveraging their prior knowledge of these colors and the associations they have with various alerts, I crafted a system that resonates with drivers and enhances their ability to respond effectively on the track.

The colors were carefully chosen by drawing inspiration from drivers' existing understanding and interpretation of different colors. By leveraging their prior knowledge of these colors and the associations they have with various alerts, I crafted a system that resonates with drivers and enhances their ability to respond effectively on the track.

The colors were carefully chosen by drawing inspiration from drivers' existing understanding and interpretation of different colors. By leveraging their prior knowledge of these colors and the associations they have with various alerts, I crafted a system that resonates with drivers and enhances their ability to respond effectively on the track.

Instrument
Cluster

Instrument
Cluster

Instrument
Cluster

Instrument Cluster Components

Components

Instrument Cluster Components

Infotainment
Screen

Infotainment
Screen

Infotainment
Screen

Infotainment Screen Components

Components

Infotainment Screen Components

Heads-Up
Display

Heads-Up
Display

Heads-Up
Display

Heads Up Display Components

Components

Heads Up Display Components

Key Takeaways

Key Takeaways

Working on an automotive project made me understand that adopting a

user-centric approach throughout the design process ensures that the product or

service aligns closely with the needs and preferences of the target audience.


The design sprint proved invaluable as it allowed me to swiftly iterate from initial

ideas to low-fidelity prototypes, facilitating rapid testing and problem-solving.

Working on an automotive project made me understand that adopting a

user-centric approach throughout the design process ensures that the product or

service aligns closely with the needs and preferences of the target audience.

The design sprint proved invaluable as it allowed me to swiftly iterate from initial

ideas to low-fidelity prototypes, facilitating rapid testing and problem-solving.

The design sprint proved invaluable as it allowed me to swiftly iterate from initial

ideas to low-fidelity prototypes, facilitating rapid testing and problem-solving.

The design sprint proved invaluable as it allowed me to swiftly iterate from initial

ideas to low-fidelity prototypes, facilitating rapid testing and problem-solving.

Future Prospects

Future Prospects

With additional time and resources, I will create a cutting-edge system where the car will record real-time video footage from inside and outside the cabin during a track session. This footage will then be analyzed to provide detailed feedback to the driver, aiding in their improvement.


Therefore, the system will break down each section of the track and provide detailed feedback to the driver on their performance in these sections. the recorded data will be overlaid with performance metrics, creating a realistic simulation of the drive.


I will develop a safety feature using advanced sensors and real-time data analysis to alert drivers of track hazards, like debris or slippery surfaces, ensuring safe and efficient navigation.

Get in touch

Get in touch

Get in touch